Apple announced this past Wednesday the 18th the release of their new iPhone 5 and 5C, and their new software iOS 7. The New York Times did not have a main page article touting the news, rather an opinion piece delegated through the Technology section. WSJ however did do a feature piece, through their Technology section as well, dealing with stock prices, and how this would help Apple gain their share back in the smartphone market.
Apple is a vital company here in the US market. They employ thousands of Americans in their work force, not counting the factory workers that physically make their computers and phones overseas. The yearly announcement of new soft- and hardware makes national news every time. Millions of tweets, news reports, and Facebook posts have been dictated by iPhone fanatics across the world, either trying to download the new operating system on their ‘old’ iPhones, or by the people standing in line trying to buy the new black, gold, silver, or even plastic cased phone.
Given Apple’s great importance, the Times were obligated to devote some space for their announcement on Wednesday. It was written by Brian X. Chen. He reported on how many users upgraded their software on iPhones, but not how many iPhone units had been sold. Focusing solely on Apple’s software release, Chen predicts that Apple will be able to pull itself out of its slump and reassert their dominance in the smartphone market.
There is obvious information missing from this article (iPhone units sold); perhaps Chen only had so much space to devote to this article. It is rather short, clocking in at only 416 words. The impact of the article is obvious, with Apple’s stockholders and workers numbering in the million total. If Apple failed, it would have a significant impact on the economy. It is not mentioned in this article, but it is worth noting that just yesterday Blackberry announced they are cutting their global workforce.
The Wall Street Journal, being a business-oriented newspaper, focused on Apple’s and Samsung stock prices, numbers of phones sold each quarter, and profits reached by each to make a conclusion about which company would come on top. This article was longer and more informative than the Times, and despite the increase in numbers and words it was still an interesting article to read as well.
There appeared to be no missing information in this article. The information does differ as the WSJ includes more complete market information about Apple and Samsung. WSJ has a more dubious tone about Apple’s success than the Times article does, which is probably because of the more complete market information.
The truth of these stories is dependent on the viewer’s opinion, and what phone they’re viewing the article on: a Samsung phone or an iPhone! While the iPhone has gained popularity across the world and expanded their markets, their popularity in the US has dwindles slightly, as reported in the WSJ article. Sales and profits will tell, but iPhone is probably here to stay, as long as they keep introducing new colors.